All posts by Izchel

Is Selling on Facebook Enough? 5 Key Reasons to Invest in Your Own Online Shop

Is Selling on Facebook Enough? 5 Reasons to Invest in an Online Shop

Is Selling on Facebook Enough? 5 Key Reasons to Invest in Your Own Online Shop

Selling on Facebook is a nice way to get your products into the hands of consumers when you’re just starting out. But, it’s not a tactic that can scale with your business.

You need to be able to sell to consumers from your own platform. This significantly improves all of your sales operations and your business as a whole. It fosters stronger consumer relationships, expands your online presence, and drives more business to your company.

If you’re still not convinced that it’s time to create your own online store, keep reading. Here are the top 5 benefits you can enjoy when you do make the switch.

1. Reach Consumers Directly

When you’re selling through Facebook, you’re relying on one social media platform to connect you to consumers. While Facebook does have a decent amount of built-in marketing tools, these aren’t enough to really build your brand presence online.

A custom-made website is the foundation of a strong web presence. A Facebook business page can add to that, but it can’t act as a substitute. You need to establish your own domain, index it with Google, and build a full-fledged marketing strategy if you really want to reach consumers.

2. Create More Repeat Sales

As you learn more about digital marketing and how to reach more consumers, you start to figure out how to generate more repeat sales. This is done through the use of on-site tools like opt-ins, product search pages, and product descriptions.

You can create things like product comparison functions and allow users to save things in their cart, too. Such functions cater to the user experience. They make it much easier for users to find what they need, which encourages them to keep coming back.

3. Track Consumer Behaviour

Speaking of users coming back, keep in mind that you will lose some consumers along the way. But, having your own website helps you understand why you lose their business!

Creating your own website gives you access to specific metrics that you don’t have on Facebook. It lets you track things like site traffic, bounce rates, and the amount of time that users spend on average on each page.

These give you a better understanding of what people are looking for when they come to your site and how they find it. You can then take this information to boost sales on low-performing products and to better guide users through their buying journey.

4. Generate User Feedback

Although it’s beneficial to learn about consumer behaviours from site data, it’s also smart to get direct feedback from users. All you need to do for this is create a contact form on your website or allow for users to leave reviews directly on products. Such information is invaluable.

For one, it gives you insight on how you can improve products in a way that best meets consumers’ needs. More so, displaying user reviews on products helps you make more sales with new potential customers. It builds trust with them and encourages them to make the purchase they’re thinking about.

5. To Run the Show

The final benefit of not selling on Facebook anymore sounds simple, but it’s pretty important. Think about it: what if Facebook disappeared tomorrow? Or, what if they decided to change the rules of how their marketplace works?

You shouldn’t have to be dependent on these factors, and when you have your own website, you’re not anymore. You’re able to run the show how you please and give your consumers a better experience while doing so.

It’s Time to Stop Selling on Facebook

It’s one thing to realize you need to stop selling on Facebook and another to figure out how to get your own online shop up and running. The good news is you don’t have to do it alone.

Click here to discover how our eCommerce services can help you!

Top 5 Benefits of a Custom E-Commerce Site

e-commerce site

Top 5 Benefits of a Custom E-Commerce Site

According to recent findings, over 70% of all consumers shop online. What’s more, e-commerce sales are expected to rise within the next several years.

Even if you already have an e-commerce site, a standard, cookie-cutter online store simply won’t cut it.

Here are five reasons why your business needs a custom e-commerce site.

1. Let Your Online Store Stand Out

Your business is unlike anything else out there. You’ve put your heart and soul into it.

So why settle for a run of the mill online store that looks like everyone else’s e-commerce site? Aside from customer confusion, you could be missing a major branding opportunity.

Your business deserves to stand out, and custom shopping websites allow you to choose a design and set of features that work for your business.

2. You’ll Get Up To Date SEO Services

When you think of your brand’s SEO efforts, you probably think about content creation, local citations, and link building. But there are so many intricate, specialized ways that your business can benefit from SEO.

You can pair your custom online store with up to date SEO services to help your business succeed in today’s digital market. It’s the perfect complement to your pre-existing marketing strategies.

3. Easier Integration To Your Website

Not every e-commerce site is going to work with your website out of the box. In fact, some platforms may not work with your site at all!

However, enlisting the aid of custom e-commerce specialists ensures that your great new site will integrate perfectly with your website.

4. A Custom E-Commerce Site Can Provide Customers With A Better Checkout Experience

Here’s an alarming fact for you: 69% of customers abandon their cart before completing a purchase. That totals to billions of dollars in lost profit each year.

And as more consumers turn to exclusively online shopping, you can expect these rates to rise, as well. But a custom online shopping platform may help you curb this trend in your favour.

You can customize your checkout process to include more payment and shipping options, as well as faster conversion rates.

Stop making your customers jump through hoops just to buy your goods. The easier you make the sales process on them, the likelier they are to buy your products.

5. You’ll Save Money

Indeed, paying for a custom platform may cost a little more upfront, but it can often save you money in the long run.

With a customized platform, you’ll only pay for what you need.

Want a simple click and drop platform with only a few pages? We can certainly help with that! Or perhaps you need something more elaborate and intricate.

Whatever your needs, we’d be more than happy to work with you to address your company’s specific needs, no matter how easy or complicated they may seem.

A Custom E-Commerce Site Can Transform The Online Shopping Experience

These are just a few of the many benefits of creating and implementing a custom e-commerce site. But as you can see, both your business and your customers can benefit from a customized solution.

If you’re interested in learning more about how you can take part in the online shopping revolution, get in touch today.


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