Is Selling on Facebook Enough? 5 Key Reasons to Invest in Your Own Online Shop
Selling on Facebook is a nice way to get your products into the hands of consumers when you’re just starting out. But, it’s not a tactic that can scale with your business.
You need to be able to sell to consumers from your own platform. This significantly improves all of your sales operations and your business as a whole. It fosters stronger consumer relationships, expands your online presence, and drives more business to your company.
If you’re still not convinced that it’s time to create your own online store, keep reading. Here are the top 5 benefits you can enjoy when you do make the switch.
1. Reach Consumers Directly
When you’re selling through Facebook, you’re relying on one social media platform to connect you to consumers. While Facebook does have a decent amount of built-in marketing tools, these aren’t enough to really build your brand presence online.
A custom-made website is the foundation of a strong web presence. A Facebook business page can add to that, but it can’t act as a substitute. You need to establish your own domain, index it with Google, and build a full-fledged marketing strategy if you really want to reach consumers.
2. Create More Repeat Sales
As you learn more about digital marketing and how to reach more consumers, you start to figure out how to generate more repeat sales. This is done through the use of on-site tools like opt-ins, product search pages, and product descriptions.
You can create things like product comparison functions and allow users to save things in their cart, too. Such functions cater to the user experience. They make it much easier for users to find what they need, which encourages them to keep coming back.
3. Track Consumer Behaviour
Speaking of users coming back, keep in mind that you will lose some consumers along the way. But, having your own website helps you understand why you lose their business!
Creating your own website gives you access to specific metrics that you don’t have on Facebook. It lets you track things like site traffic, bounce rates, and the amount of time that users spend on average on each page.
These give you a better understanding of what people are looking for when they come to your site and how they find it. You can then take this information to boost sales on low-performing products and to better guide users through their buying journey.
4. Generate User Feedback
Although it’s beneficial to learn about consumer behaviours from site data, it’s also smart to get direct feedback from users. All you need to do for this is create a contact form on your website or allow for users to leave reviews directly on products. Such information is invaluable.
For one, it gives you insight on how you can improve products in a way that best meets consumers’ needs. More so, displaying user reviews on products helps you make more sales with new potential customers. It builds trust with them and encourages them to make the purchase they’re thinking about.
5. To Run the Show
The final benefit of not selling on Facebook anymore sounds simple, but it’s pretty important. Think about it: what if Facebook disappeared tomorrow? Or, what if they decided to change the rules of how their marketplace works?
You shouldn’t have to be dependent on these factors, and when you have your own website, you’re not anymore. You’re able to run the show how you please and give your consumers a better experience while doing so.
It’s Time to Stop Selling on Facebook
It’s one thing to realize you need to stop selling on Facebook and another to figure out how to get your own online shop up and running. The good news is you don’t have to do it alone.
Click here to discover how our eCommerce services can help you!